Reports to: Senior Marketing, Digital Media and
To support the marketing brand and commercial teams
with event related projects and/or tasks in the planning and execution for
all internal and external events.
The incumbent is responsible for executing on
strategic objectives, timelines and financial goals.
Work with Senior Managers, Marketing and Vice
President, Marketing and Industry Events to support formulation and
execution of short- and long-term organizational, and event-related
marketing plans and budgets.
Track budget costs throughout the course of project
and communicate scope changes that affect budget to the teams in a clear
Create marketing events plans and execute plans to
promote the company’s events to include signature events and other events
as they are created.
Stay knowledgeable of digital marketing promotions
and implement new tools as appropriate.
Work collaboratively with internal teams to create
a synergistic and energizing team environment to include:
Measuring results of promotions and adapting plans
Implement supporting technology such as mobile
event applications, event websites, digital advertising, and email
broadcast campaigns, etc.
Work collaboratively with external production
resources to develop and coordinate effective promotional/marketing materials.
Lead internal and external project debriefs
Handle the marketing project schedule.
Coordinate marketing efforts with education program
managers and logistical team members.
Manage budgets by planning, tracking and balancing
Marketing Copy Writing, Editing and Proofing:
Develop copy for electronic and print marketing and
Write, edit and proof web copy for consistency of
content and quality with other marketing media.
Website Marketing Tools and Resources:
Coordinate site production schedule to include
information organization, program content, graphics, photography and event
value and overall brand impression from the web visitor experience.
Ensure consistency and quality of content with
other marketing media.
Coordinate production schedule, including comps and
delivery with internal graphic designer.
Identify opportunities for print, electronic and
event calendar placements and media barters to include managing
relationships with industry publications.
Write ad copy.
Coordinate production schedule and delivery.
Performance Tracking and Data Analysis:
Develop planning tools; i.e. budget tracking,
project timeline, production schedules, event specs, meeting agendas and
Provide attendee analysis for previous events and
Strategize target audiences based on marketing
Track and update e-marketing digital statistics.
Measure progress of marketing plan goals.
Track Google analytics.
Track advertising and mailing successes.
Identify internal and external opportunities to promote
the company and its programs and the company’s events.
Coordinate promotion through other departments.
Develop cross promotional copy and collateral.
Support work on market condition analyses; support
member research data analyses; support the company’s marketing/promotions
activities; help identify trends and opportunities; and, contribute to
recommendations for initiatives and programs.
Support identification and pursuit of opportunities
for promotion of the company through a variety of marketing vehicles.
Support department relationships with outside
resources and agencies.
Bachelor’s degree with a postgraduate,
preferably in Marketing, Media and Communication.
Minimum of five years’ relevant professional
experience in Brand or Project
Preference will be given to candidates with
previous experience in the media space
Management experience within a broadcasting / media
company or digital / creative agency, ideally gained with an international
First class track record of strategic and
commercial development of market leading brands, in-depth understanding of
advertising sales process including planning and traffic, as well as
extensive experience in commercial modelling
Proven experience of managing teams to measurable
commercial success. This person will be able to encourage and support the
production of exceptional creative content
Exceptional communication skills, the ability to
adapt communication styles and high impact presentation skills
Willingness to travel throughout Africa and
Ability to develop good working relationships
internally and externally
Strong commercial acumen and budget management
skills as well as ability to consolidate information to a succinct level
Experience with advertising, distribution and
sponsorship sales, experience of commercial development in Africa and
International markets and ability to develop, evaluate and recommend
business options and deal structures
Solid eventing and media production experience.
Strong affinity with marketing through
Proficient Microsoft office skills
High levels of organisation, with strong planning
skills and the ability to prioritise a large workload according to changing
Must be organised and have the ability to work
across times zones
Must be able to prioritise events and marketing
requirements from a variety of sources
Must be able to identify potential conflicts.
Excellent project management skills and
considerable experience in managing all aspects of large, complex marketing
Must be able to work under continual deadline
Must have proven experience of managing and
Line management experience necessary.
The ideal candidate should actively express
entrepreneurial spirit by identifying new business, translate these into
business cases and pitch to the management team; continuously expand
professional network and leverage from it (target audiences, entertainment,
marketing etc.); stay abreast of trends, ratings and developments within
the media landscape.
They should have experience of 360 consumer and
trade campaigns, organizing exhibitions and events and working with
external agencies, suppliers, partners and talent.
A thorough understanding of the niche and industry
landscape across Africa.
Results-oriented type with strong analytical skills
How to Apply
Interested and qualified candidates should:
here to apply online