Job Number: 1713789
To develop and implement a portfolio strategy in
line with the category vision to drive sustainable category growth and
deliver business objectives through collaborating with cross functional
teams and global and regional category teams.
This position owns and manages the categories
P and Ls with a NR in excess of $75MM; along with future business
development plan and objectives including NPD and platform opportunities.
This role will also lead the development of world
class brand campaigns that will drive category growth and provide
leadership to the marketing team in the execution of marketing programs
driven by consumer and shopper insights.
Ability to shape strategic thought and guide the
team in the superior execution, consistently living our Values and setting
an example that demonstrates our Leadership Imperatives
Proven ability to own and manage the business
objectives and budget, pro-actively identifying opportunities/issues.
Strong analytical and creative skills with a focus
on consumer and customer
Ability to manage and influence cross functional
teams as well as have a strong track record in managing marketing teams
Excellent written and verbal communication and
presentation skills to communicate with the cross-functional teams and
high- level management
Reporting to the Director Marketing, GCB MEA is
Determine the category’s strategies and
priorities based on understanding growth opportunities for key brands in
the portfolio to deliver the growth ambition by collaborating effectively
with global and regional category teams and cross-functional teams.
Develop annual plans including setting objectives,
developing portfolio strategy, and allocating resources. Provide specific
recommendations and sell-in plans to high-level Management and
Execution of Strategy:
Lead the development and execution of category
marketing plans to deliver revenue, profit and share objectives for the
categories. Monitor the plans against the strategic targets for delivering
the growth targets.
Define brand strategy that ensures delivery against
the strategic ambition.
Lead the development of integrated marketing
communication, 360 degree campaigns in line with the categories’
strategy and vision.
Lead the development of insight led and
strategically relevant communication campaigns and media strategies that
will drive brand health and categories growth locally.
Accountable to deliver categories revenue and profit
growth in line with the business objectives through effective P and L
Responsible for consumer relevant new product and
packaging development based on key consumer insights.
Take ownership of the effectiveness of the
cross-functional category team to enhance synergies across the business and
aligned execution of strategic and operational plans.
Create a winning brand team. Manage talent through
effective recruitment, development, coaching and advancement planning.
Develop clear objectives for direct reports
consistent with the company values and business objectives. Train and
develop direct reports using Leadership Imperatives as a guide and make
training an everyday priority.
At least a Bachelor’s Degree with Business or
Marketing specialization. MBA preferred
FMCG / MNC experience and training
Current and relevant knowledge of consumer products
markets including advertising, research and distribution
At least 12 years of consumer marketing experience
with a FMCG / MNC with at least 3-5 years in a marketing leadership role.
Exposure to developing markets would be an